After a very successful first season, House Of Fraser has unveiled the new 2011 collection by Biba. The iconic 60’s brand enjoys strong revival in the capable hands of the HoF and has outsold all its other own brands almost immediately. The collection is quite comprehensive with a range of coats, tops, trousers and handbags, but Biba’s fantastic spring dresses are the cause of most ooh’s and aah’s. Choose between spring floral prints, chic floor-length maxis in luxurious silk and long-sleeve animal print shifts – all of which look fresh and modern with a pinch of romantic vintage feel.
Biba has expanded the collection with a small bridal capsule and some 1930’s Hollywood glamour inspired bed linen for Spring 2011. Like most of Biba’s new pieces, they’re not the cheapest around (something that original Biba founder Barbara Hulanicki believes “betray’s its heritage” of cheap and cheerful), but the quirky prints, vintage cut and character make it all worth it.
Available in stores and online at House Of Fraser now.